Let Your Products Reach Their Maximum Potential!

You have spent countless hours researching a product. You have talked to several suppliers, ordered multiple samples, and finally shortlisted your list to 1 supplier.

Now your order is on your way and need to make sure your listing is not only ready in time for when your inventory arrives, but that you also have the best listing possible to maximize sales and profits. This is where we can make a huge difference with our listing creation process.

Maybe you already have a product that is listed, but sales are not where you think they should be, or sales have steadily dropped. This is also a scenario we are all too familiar with and can help not only bring back the product to good standing, but also beat the competition with our listing optimization process.

Get in touch today for a free consultation!

Listing Creation & Optimization

The fact of the matter is, there are countless other sellers most likely selling the same item as you. How do you stand out? How do you give your product the best chance to compete? Whether this is a new product listing, or a product listing optimization, the answer is, we must shoot for perfection! Every element of the product listing must be carefully crafted.

The ultimate goal we pursue is a high organic rank on relevant keywords that your audience is using to search for your product. This is not a 1-time exercise since competitors and markets change. A Listing audit should be performed at least every 2 to 3 months.

A great example of why listing optimization is important is the rise of “keto bread” where savvy low-carb bread brands added “keto bread” to their listings’ keywords right as interest in the diet started taking off. These early entrants benefited from a wave of new customers and were even able to charge nearly double for what was essentially the same product!

Keyword Research

Throughout the years of helping different customers in different product categories, we have come to develop a proprietary process in researching keywords. We use specialized tools along with a unique process to identify highly converting keywords as well as opportunity keywords.

Once we identify our final list of keywords, we rank the keywords and assign them to the different sections where they would have the most impact:

We carefully craft each section according to Amazon’s terms of service. We ensure that the right keywords are leveraged in all the right places to drive impressions and conversions. And finally, we use outstanding copywritingfor all customer-facing sections to read naturally as to not look like a botched keyword stacking paragraph!

Product Photography

A picture is worth a thousand words! When a user searched for a product on Amazon, the first thing they look at are the results in the form of hero images. If your hero image is not adequate, you do not even have a chance to get clicked on.

Then, users typically will ensure your rating is good before opening the listing. Then, shoppers will browse through images as the next step to see if the images and the information on the images makes it worth their while to keep looking at the listing. Otherwise, users hit the back button and continue their perusing until the right product is found.Therefore, it is critical to have outstanding images!

To maximize chances of success, we like to focus on the following image types

Hero images

This is your main image, which must follow strict requirements from Amazon. This is the first image that customers will see when conducting a search on Amazon. The background of the image must be white, and the product must leverage 85% of the image size. It should not have any text or ornaments that are not part of the product.

Infographic images

These images are your chance to highlight your product’s key benefits and differentiators to a user that is quickly scrolling through your images trying to decide if this is the best product they can buy. Information such as dimensions, materials used, ingredients… etc. should be included to help the shopper decide quickly without having to sort through the product description or bullet points.

Lifestyle photography

This is the perfect opportunity to show the customer what it is like to own this product. How will the product look in your home? How happy will you be when using it? What are some of the different uses your target audience can use it for?

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Lucky for you, we can handle listing all steps of product listing creation and listing optimization, including photography!

Reach out to us today to get an obligation-free listing audit!