EBC provides several capabilities not available in the standard listing format.
Sellers with Brand Registry can benefit from leveraging Enhanced Brand Content, often referred to as A+ Content as well. EBC allows users to leverage a nicely formatted listing that looks more like a well-crafted web page than a standard Amazon listing.
EBC, when properly implemented, can increase your conversions by up to 40%. This has been tested and proven. The amazon thing about EBC is that unlike PPC where you need to keep investing advertising dollars, you can achieve a solid increase in sales by simply implementing EBC properly once! It is so well worth the effort, and we are here to help!